Other Expats is a leading web community that provides resources for all things regarding black expats in Malaysia.
It is updated on a weekly basis with content which is hard-to-find and based on personal experiences, making it a valuable resource for expats in Malaysia.
More importantly, readers of Other Expats are millennials and older in the middle- and high-class income brackets with medium- to high-disposable income, providing advertisers with a highly-targeted audience.
We offer weekly and monthly sponsorship for the Other Expats newsletters.
We currently have a weekly (The Memo Weekly) and monthly (Off the Press) newsletters with an open rate of more than 60% and click-through rates of between 14% and 32%. This is a great way to promote your product or service to our readers.
The ad will be displayed at the top in our weekly or monthly newsletter. The ad will have four attributes: a title, a thumbnail of
the product or service, a URL, and a description of 50 words or less. You can write the content of the ad; however, it will be subject to our approval. The newsletters are also auto-published to Facebook and Twitter so that your product gets significantly higher visibility.
We’ll also create posts on Facebook, Twitter, Instagram, LinkedIn, and Google+ thanking our newsletter sponsor, with a link to your product once for a weekly sponsorship and once every week for a monthly sponsorship.
We can create a sponsored post that describes the features of your product or service (and how it relates to Other Expats in Malaysia), written by one of our writers.
The post will be published on the site, just like a normal post but it will be labelled as Sponsored. We’ll use Bit.ly to track the performance.
The post is also automatically published on our Twitter, Facebook, LinkedIn, Instagram (if applicable) and Google+ accounts, and shared to expat forums and groups on those platforms (with more than 100,000 active users).
If your products require testing, we can create an unboxing and hands-on video
review, and a write-up to give the audience a first-person experience. Your sponsored write-ups and videos will also be recycled at least once after the initial post to give your product or service even more visibility.
A sponsored post is a great way to introduce your product or service to our audience and gain additional visibility and word-of-mouth recommendation.
Contact us to discuss how we can make this work for you.
© Other Expats 2019